Privacy policy

Privacy Policy — Aether & Co.

Last updated: May 20, 2026

Aether & Co. operates this store and website, including all related information, content, features, tools, products, and services (the “Services”), in order to provide you, the customer, with a curated shopping experience. Aether & Co. is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our store or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understand how your information is collected, used, and disclosed as described below.

Personal Information We Collect or Process

When we refer to “personal information,” we mean information that identifies or can reasonably be linked to you.

Depending on how you interact with our Services, we may collect or process the following categories of personal information:

Contact Information
Name, billing address, shipping address, email address, and phone number.

Financial Information
Payment details such as credit/debit card information and transaction data.

Account Information
Login credentials such as email, password, preferences, and settings.

Transaction Information
Products viewed, added to cart, purchased, returned, or exchanged, including order history.

Communications
Information you provide when contacting customer support or communicating with us.

Device Information
IP address, browser type, device information, and network connection details.

Usage Information
How you interact with our website, including browsing activity, pages viewed, and session data.

Sources of Personal Information

We may collect personal information from:

Directly from you
When you place an order, create an account, or contact us.

Automatically
Through cookies, tracking technologies, and your interaction with our website.

Service Providers
Payment processors, analytics providers, fulfillment partners, and shipping providers.

Third Parties
Marketing partners or other integrated services where applicable.

How We Use Your Personal Information

We use your personal information for the following purposes:

Providing and improving Services
To process orders, payments, shipping, returns, and to maintain your account.

Marketing and advertising
To send promotional messages, offers, and show personalized ads based on activity.

Security and fraud prevention
To detect suspicious activity and protect our store and customers.

Customer support
To respond to inquiries and provide assistance.

Legal compliance
To comply with applicable laws, regulations, and legal requests.

How We Share Personal Information

We may share your personal information in the following situations:

With Shopify and service providers
For payment processing, hosting, analytics, fulfillment, and customer support.

With marketing partners
To deliver personalized advertising and promotional content.

When required by law
To comply with legal obligations, subpoenas, or enforcement requests.

Business transfers
In connection with mergers, acquisitions, or business restructuring.

With your consent
When you direct or authorize us to share your information.

Relationship with Shopify

Our store is hosted on Shopify, which processes personal information to help provide and improve our Services.

Shopify may collect and process your data independently for analytics, advertising, and platform improvements.

To learn more about how Shopify handles your data, you may review Shopify’s privacy policy and privacy portal via their official website.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, security, or content of these external websites. We encourage you to review their privacy policies before providing any personal information.

Children’s Privacy

Our Services are not intended for individuals under the age of majority in their jurisdiction.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

Data Security

We use reasonable safeguards to protect your personal information.

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only as long as necessary to:

  • Fulfill orders
  • Maintain accounts
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

Your Rights and Choices

Depending on your location, you may have rights such as:

  • Access to your personal data
  • Request deletion of your data
  • Request correction of inaccurate data
  • Data portability
  • Opt-out of marketing communications
  • Restrict or object to certain processing

You may also unsubscribe from marketing emails at any time.

International Data Transfers

Your information may be transferred and processed outside your country.

Where required, we use appropriate safeguards to ensure lawful data transfer and protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page with a revised “Last updated” date.

Contact Information

If you have any questions about this Privacy Policy or your personal data, you may contact us at:

Aether & Co.
📧 support.aetherandco@gmail.com